On June 27, 2017, the European Commission fined Google €2.42 billion for breaching EU antitrust rules. According to the press release, the European Commission determined that “Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.” The fact sheet notes that while market dominance is not illegal in the EU, “dominant companies have a special responsibility not to abuse their powerful market position by restricting competition, either in the market where they are dominant or in separate markets.” The European Commission determined that “Google's comparison shopping service has made significant market share gains at the expense of rivals. This has deprived European consumers of the benefits of competition on the merits, namely genuine choice and innovation.” Google now has ninety days to rectify the issues with its conduct or it will face a penalty of up to 5 percent of the average daily worldwide turnover of Alphabet, Google's parent company.